Code & Commerce team

Our Story

Born from a Love of Craft

Code & Commerce was founded in 2013 by a small group of designers and developers who believed that e-commerce deserved the same level of craft and attention as haute couture. We'd spent years watching brands settle for template-driven stores that failed to capture their essence, and we knew there was a better way.

From our first project—a bespoke store for a London jewellery brand—we set the standard that would define our work: every pixel intentional, every interaction considered, every line of code purposeful. We don't build stores; we craft digital flagship experiences.

Over the past twelve years, we've grown from a three-person studio to a team of twenty-five specialists, but our philosophy remains unchanged. We work with a select group of clients each year, ensuring every project receives the depth of attention it deserves. Quality over quantity, always.

Our Values

What Drives Us

Craft Over Convention

We reject the templated approach. Every project is bespoke, designed and built from the ground up to reflect the unique character of each brand. We sweat the details because we know they matter.

Performance is Beauty

A beautiful store that loads slowly is a failure. We engineer for speed, scalability, and reliability. Performance isn't an afterthought—it's a core design principle.

Partnership, Not Service

We don't take orders; we build partnerships. We invest deeply in understanding your business, your customers, and your goals. Your success is our success.

Data-Informed Creativity

Great design is informed by data, not dictated by it. We use analytics and testing to validate our creative decisions, ensuring beauty and performance work in harmony.

The Team

Meet the People Behind the Code

A multidisciplinary team of strategists, designers, engineers, and analysts—all passionate about exceptional e-commerce.

AH

Alexander Hartley

Founder & CEO

SC

Sophie Chen

Creative Director

JW

James Whitfield

Technical Director

EP

Eleanor Price

Head of Strategy

25

Team Members

12

Years in Business

150+

Projects Delivered

8

Industry Awards

"What sets Code & Commerce apart is their genuine passion for the craft. They don't just deliver a project—they become true partners in your brand's digital journey. The results have been extraordinary."

IM
Isabella Moreau

Brand Director, Maison Élégance

Recognition

Awards & Accolades

2024

Best E-commerce Agency

UK E-commerce Awards

2024

Best Online Store Design

Webby Awards

2023

Shopify Plus Partner of the Year

Shopify Partners Awards

2023

Best Checkout Experience

E-Commerce UX Awards

2022

Digital Agency of the Year

Drum Awards

2022

Innovation in E-commerce

Retail Technology Awards

Work With Us

We partner with a limited number of clients each year to ensure every project receives our full attention. If you're ready to elevate your e-commerce, let's talk.

Start a Commerce Project